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Trademark Licensing

What are the Rutgers trademarks? Where do I find the marks? Where do I find vendors licensed to use Rutgers’ trademarks? These are just a few of the questions that can be answered by the Office of Trademark Licensing. 

What Is a Trademark?

A trademark is a word, phrase, symbol, or design (or a combination of those) that identifies or distinguishes the source of goods of one party from those of others. Most university trademarks are registered with the United States Patent and Trademark Office.

Rutgers Trademarks

Block RRutgers’ trademarks include the name of the university; the university logotype and signatures; intercollegiate athletics logos and wordmarks, including “Scarlet Knights”; and all other identifying trademarks of the university. These include the trademarks of the New Brunswick, Newark, and Camden campuses.

Rules for using Rutgers trademarks apply to:

  • vendors/manufacturers
  • retailers
  • academic departments
  • administrative departments
  • student organizations
  • other members of the Rutgers community
Rutgers Visual Identity System

Rutgers Logotype
The Rutgers Visual Identity System strengthens the Rutgers identity and unites the university community under a consistent coherent style. Refer to it when planning any communications, marketing, or promotional piece or product.

How We Can Help

  • Need a useful and memorable giveaway to hand out at your open house?
  • Want to buy custom T-shirts for your academic team members as they prepare for an upcoming competition?
  • Wondering if you can put the big, red Rutgers "R" on a flyer?
  • All merchandise bearing Rutgers' various marks must be purchased from licensed vendors. We'll help you connect with them.

Where to Start

Your first stop should be the Office of Trademark Licensing. Contact Elyse Carlson by email or phone (848-445-1951). She will be happy to help with your questions about tchotckes, promo items, and any of the Rutgers trademarks.

Using the university’s name, identifying marks, and visual identity system consistently and appropriately helps maintain a strong image for Rutgers. The identity connects and leverages the university’s many parts, and is easily recognized and understood by its wide-ranging constituencies.

We can help your university department, student organization, or unit find appropriate and affordable promotional and other branded items.

Using a licensed vendor protects the university and ensures that the Rutgers trademarks are used correctly. Find a list of authorized vendors to meet your promotional needs.

Learn about our licensing agent, the Collegiate Licensing Company, which administers the license application process on behalf of the university. Find out about options for pursuing a license with Rutgers University.

Retailers seeking to stock items with the Rutgers name and logotypes will find help and information about buying a wide range of products from licensed vendors/manufacturers. 

Get answers to the most-asked questions about trademarks, licensing, purchasing promotional items, and more.

Contact Us

If you need assistance, please contact the Office of Trademark Licensing.

Elyse Carlson, Trademark Licensing Coordinator
Phone: 848-445-1951
Fax: 732-445-5925

Office of Trademark Licensing
Department of University Communications and Marketing
Creative Services
Rutgers, The State University of New Jersey
96 Davidson Road
Piscataway, NJ 08854-8062
Location: Davidson Hall, Busch Campus