There are more ways than ever to share your Rutgers story. Tap into these resources and learn how to take your communications plan to the next level.
University Communications and Marketing
Sharing the Rutgers Story
Rutgers is a leading national university with an international reputation for excellence. We are also an academic tour de force in New Jersey with a centuries-old devotion to improving life in our home state. Every day at Rutgers, our people—students, faculty, staff, and alumni—learn, teach, seek answers, solve problems, drive the economy, and make a difference.
As the primary strategist and key implementer of the university’s comprehensive communications program, the Department of University Communications and Marketing is dedicated to
strengthening awareness of the ever unfolding Rutgers story;
building support for Rutgers among its multiple constituencies;
optimizing the public’s ability to learn about Rutgers and access its many resources;
protecting, clarifying, and elevating the Rutgers brand; and
helping members of the university community share information and impart their knowledge, both within Rutgers and beyond.
Startling. Beautiful. Informative. Attention-grabbing. In our visual age, great photos are essential to great communications. University Communications and Marketing Photos Services has a deep archive of existing Rutgers images to choose from and top talent who can capture your important photo moment for you.
The endless variety of Rutgers t-shirts. Those big red magnetic “Rs” you see on cars everywhere. Rutgers pens, pins, and pads given away at events. It’s all trademarked stuff that has to be purchased from vendors who are licensed to sell it. The Office of Trademark Licensing helps Rutgers people and vendors connect to make sure that happens.
When 100,000 visitors converge at Rutgers–New Brunswick, Rutgers–Newark, and Rutgers–Camden each April, everyone focuses on job one: making Rutgers Day great for all. Yearlong preparations go into this tremendous undertaking, which is led by the Office of Community Affairs and engages all sectors of the university.
RU-Info Call Center
“Thank you for calling RU-Info. This is Cassandra (or Billy or Darshan … ) speaking. How may I help you?” That’s the friendly greeting hundreds of callers hear every day when they reach the RU-Info Call Center with questions about all things Rutgers. When you keep the RU-Info Call Center up-to-date on your happenings, you help the information assistants of the Office of Campus Information Services provide great answers.
Rutgers Today, an award-winning news hub, is media central for Rutgers. Send your story ideas, read the news, and watch videos to find out what’s being said about Rutgers in media around the nation. Start your day with Rutgers Today, brought to you by University News and Media Relations.
It’s a glorious day when more than 12,000 Rutgers degrees are conferred upon graduates in High Point Solutions Stadium at University Commencement. University Communications and Marketing lends a hand by producing print, web, video, publicity, and display materials in support of this memorable day in the lives of Rutgers’ graduates.
Inside Rutgers. The Rutgers Channel. SportsKnight. WeatherWatcher. At the Podium. Wake Up Rutgers. Academic tutorials. Network and cable TV. Find it all on RU-tv, Rutgers own television network, run by the Office of Campus Information Services and a team of incredibly talented students. You can watch, pitch programming ideas, or even have your lectures or events promoted and featured.
Can I put the university shield on my business card? What’s the official Rutgers red? Can my new center have a logo? How can I make my website match the Rutgers homepage? Overseen by the Office of Creative Services, the Rutgers Visual Identity System unites the university community under a clear and coherent visual style. It’s all about the consistent use of colors, fonts, logotypes, signatures, seals, and other Rutgers marks and design elements.
From an open house to a research discovery to a congratulatory message, advertising helps get the word out about Rutgers. The Office of Strategic Communications is your guide in navigating the advertising world, from traditional print to new media.
An eye-popping admissions mailer that helps a high school senior choose Rutgers. A memorable commencement Save-the-Date postcard stuck to refrigerators throughout New Jersey. A report about Rutgers’ economic contributions to New Jersey that gets noticed in Trenton. The Office of Creative Services produces top-drawer print materials for Rutgers.
If you’re representing Rutgers in any public forum, you’ll want to know about the Rutgers Exhibit Kit. The kit’s table coverings, banners, podium signs, and more are designed to say Rutgers—loud and proud. Let University Communications and Marketing help you choose the right kit components for your event.