Creating & Updating a Website

Creating and Updating a Website

Your website is a critical tool for communicating what you do and is an effective and inexpensive way to announce events, promote your initiatives, and share information.

University Communications and Marketing offers tips and resources to help you plan your project, formulate your content, consider design and layout options, and more. We direct you to classes, support services, and other web resources at Rutgers. We also tell you how you can hire staff or student web developers at Rutgers or work with University Purchasing to hire professional web development service providers.

Step-by-Step: Tips for Creating or Updating Your Website

Find tips and resources for developing and maintaining websites. Learn about platforms, information architecture, creating a wireframe, designing and writing for the web, using identity banners, Rutgers web policy, and much more.

Platforms, Servers, Web Addresses

Your website will be created using one of many available development platforms and will reside on a specific server. You will have to choose a web address.

Information Architecture and Wireframes

Information architecture is the process of planning the content and flow of your website. It is a blueprint of your site’s structure.

Writing for the Web

Web readers have little time to spend on your site. Your written content should quickly and concisely provide them with information.

Web Design

Web design focuses on the “look” of your website. The right banners, images, fonts, color palettes, and more make your website readable, engaging, and easy to navigate.

Using Photos and Multimedia on the Web

These multimedia functions can add pizzazz to your site, but don’t overdo it.


Be sure your website is accessible to people with disabilities.

Usability Testing and Web Traffic Analysis

Test your website to make sure your coding and links are valid. Nothing is more frustrating for a user than finding a dead end. Take a look at your website statistics. Are you getting the traffic you want?

Web Coding Recommendations

Tips for developing websites that meet the latest universal standards.

Learn How to Develop a Website or Hire a Web Developer

Tools, tips, and resources when you want to do it yourself or hire help.

University Web Policy

Rutgers webpages should appropriately represent and promote the entire university, as well as specific departments or programs. See the University Web Policy for information on elements that must appear on all official Rutgers sites. Where appropriate, incorporate links to universitywide information pages, search engines, and indexes. Use information generated by other units by linking to their pages.