Rutgers merchandise

Trademark Licensing

The Office of Trademark Licensing protects and promotes the use of the Rutgers logotype, signatures, symbols, phrases, and any other marks that represent Rutgers University. Here are some of the ways we work with you.

Branded Artwork Review and Design Assistance

Branded Merchandise Artwork Review FormTo maintain the integrity of our brand and trademarks, all artwork bearing the Rutgers name and logos must be reviewed and approved by the Office of Trademark Licensing. Art approvals will be reviewed on a first come first served basis. While we strive for a quick turn around, please allow at least three (3) business days for a response.

Branded Merchandise

All merchandise bearing the Rutgers name and logos must be reviewed by the Office of Trademark Licensing and be purchased from licensed vendors. This review and purchasing through these vendors helps maintain the integrity of the Rutgers brand.

Registration of New Trademarks

The Office of Trademark Licensing can help you protect a new mark, phrase, or name. All costs associated with the registration process are the responsibility of the unit seeking the registration.

Guidance Implementing the Rutgers Visual Identity System

Using the university's name, identifying marks, and visual identity system consistently and appropriately helps maintain a strong brand for Rutgers. We can help assist you with the proper use of the Rutgers trademarks and other components included in the Rutgers Visual Identity System.

Maintaining Trademark Integrity

If you see the Rutgers name or images used incorrectly, please contact us. The misuse of our trademarks could diminish our brand.

Contact Us

If you need assistance, please contact the Office of Trademark Licensing.

Gregory McCambridge
Assistant Director
Phone: 848-932-0586

Elyse Carlson
Phone: 848-932-0558

Trademark Licensing
Department of University Communications and Marketing
Rutgers, The State University of New Jersey
101 Somerset Street
New Brunswick, NJ 08901-1281
Location: Alexander Johnston Hall, College Avenue Campus