Rutgers merchandise

Trademark Licensing

What are the Rutgers trademarks? Where do I find the marks? Where do I find vendors licensed to use Rutgers’ trademarks? These are just a few of the questions that can be answered by the Office of Trademark Licensing.

How We Can Help

The Office of Trademark Licensing regulates, protects, and promotes the use of Rutgers logotypes, marks, symbols, and phrases that represent Rutgers University.

All items bearing Rutgers name and marks must be purchased from Licensed Vendors. Purchasing through these vendors helps maintain the integrity of the Rutgers brand. The trademark licensing staff can help you find vendors with which to work.


Your first stop should be the Office of Trademark Licensing. Contact Elyse Carlson via email or phone at 848-932-0558. She can assist you with questions about promotional items and how to use the Rutgers logotypes, marks, and shield on your items.

Do you need assistance registering a mark, phrase, or name? The Office of Trademark Licensing can assist you with the process of working with an outside counsel. All costs associated with the registration process, including counsel’s time, are the responsibility of the unit seeking the registration. Contact the office for more information.

Rutgers Visual Identity System

Using the university’s name, identifying marks, and visual identity system consistently and appropriately helps maintain a strong image for Rutgers. The identity connects and leverages the university’s many parts, and is easily recognized and understood by its wide-ranging constituencies.

Guide to Buying Rutgers Products

We can help your university department, student organization, or unit find appropriate and affordable promotional and other branded items.

Find Licensed Vendors

Using a licensed vendor protects the university and ensures that the Rutgers trademarks are used correctly. Find a list of authorized vendors to meet your promotional needs.

Information for Vendors and Manufacturers

Learn about our licensing agent, the Collegiate Licensing Company, which administers the license application process on behalf of the university. Find out about options for pursuing a license with Rutgers University.

Information for Retailers

Retailers seeking to stock items with the Rutgers name and logotypes will find help and information about buying a wide range of products from licensed vendors/manufacturers.

Trademark Licensing FAQ

Get answers to the most-asked questions about trademarks, licensing, purchasing promotional items, and more.

Contact Us

If you need assistance, please contact the Office of Trademark Licensing.

Gregory McCambridge, Assistant Director of Trademark Licensing
Phone: 848-932-0586

Elyse Carlson, Trademark Licensing Coordinator
Phone: 848-932-0558

Office of Trademark Licensing
Department of University Communications and Marketing
University Brand and Marketing
Rutgers, The State University of New Jersey
101 Somerset Street
New Brunswick, NJ 08901
Location: Alexander Johnston Hall, College Avenue Campus