Strategic Communications

Brand and Marketing

The Office of Brand and Marketing is charged with the day-to-day management of the university brand, including messaging and universitywide coordination of advertising. It develops clear, consistent, and effective strategies and materials that strengthen perceptions of Rutgers, clarify the university’s mission and value to the state and nation, and build support for the institution among key constituencies.


What We Do

As the steward of the Rutgers brand, the office oversees university marketing and advertising, identifies marketing opportunities, recommends and supports market research activities, and serves as a resource to communications and marketing professionals throughout the university. This office also oversees trademark licensing.

Key responsibilities include the following:

  • Oversees institutional communications management, strategic planning, and communications campaigns
  • Produces award-winning TV spots that showcase Rutgers' people and programs.
  • Provides project management for communications campaigns and integrated promotional communications
  • Reviews all Rutgers advertising and provides tips and tools for best practices
  • Provides guidance to nonuniversity entities seeking to associate themselves with Rutgers through sponsorships
  • Manages the Rutgers Exhibit Kit for use by faculty and staff at meetings, conferences, and other types of public events
  • Oversees the Rutgers Communicators Network of colleagues from across the university
  • Regulates the commercial and internal use of the university’s name and identifying marks through trademark licensing.
  • Provides peer-to-peer professional development through the Communicator Certificate Program in collaboration with University Human Resources

Contact Us

For more information, contact:

Rebecca Boucher, Senior Director
848-932-0577
Fax: 732-932-7869
Email

Office of Brand and Marketing 
Department of University Communications and Marketing
Rutgers, The State University of New Jersey
101 Somerset Street
New Brunswick, NJ 08901-1281
Location: Alexander Johnston Hall, College Avenue Campus