Guidelines for Rutgers Social Media Accounts

Introduction

Social media has changed the way we interact with our audiences across the world. We now have a new ability to engage people any time of the day wherever they are—whether it’s through a Facebook posting or a YouTube video that goes viral. Many units at Rutgers have seized on new communication opportunities to launch robust social media campaigns, while others are still investigating the best way to use these tools.

This document is designed to provide a framework of best practices for faculty, staff, and students at every stage of the process—from creation through promotion and training. It’s important to remember that social media practitioners must also adhere to the same university policies in the digital arena as they do offline. That includes policies that address such issues as protecting student and patient privacy, as well as the use of university logos and images. A list of relevant policies can be found on the right side of this document.

These general strategies can be applied to the use of many popular sites, such as Facebook, Twitter, YouTube, LinkedIn, and blogs, as well as those that may come along in the future. For a list of accounts currently managed by schools and units at Rutgers, please see our Social Media Directory. For more general information about social media, visit our Using Social Media page.

Professional Development

If your position at Rutgers includes regular communication projects, consider signing up for the Communicator Certificate Program. The Social Media course provides a broad overview for participants who are interested in launching social media campaigns or expanding existing programs.

Make sure to stay up to date on the latest privacy rules and regulations for your various sites. Keep up with the latest news about social media through the popular press and such sites as Social Media Today.