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Getting Started: Questions for Every Web Project

In planning your web/ecommunications project, having answers to critical questions before you get started will make your project run more smoothly.

Course Offerings: "Writing and Design for the Web" and Other Courses

If your responsibilities at Rutgers include regular communications projects, you should strongly consider signing up for the university’s Communicator Certificate Program. “Writing and Design for the Web” is a nontechnical course in the program that will help you focus on your website’s purpose and organize information to make your site user-friendly. Additional courses include “Proofreading and Editing Using the Rutgers Editorial Style Guide,” “Developing a Communications Plan,” and others.

Audience: Who are the main, secondary, and even tertiary audiences for your project?

Deadline: When should your web/ecommunication reach your audience?

Goals: What outcomes are you looking for? What do you want your audience to do? What does your website need to do? What technical functionality do you require?

Budget: What is your budget?

Resources: Who has the technical, design, and writing skills to implement your plan? Does the person need to know HTML? Who will maintain your website/Facebook page, etc., and keep it up to date?

Scope: Which vehicles are right for your goals? Do you need a whole new website or will an announcement and PDF on your existing site work?

Photos/Multimedia: How will you obtain photography, video, and other imagery for your project?

Promotion: How will you inform audiences of your web presence?

Web Developer Checklist

A road map for creating or updating your website:

  • Choose a platform
  • Find a server
  • Get a web address
  • Create your information architecture
  • Write a webscript
  • Include keywords and metadata
  • Design the look of your website
  • Collect multimedia: photos, video, podcasts, etc.
  • Develop/program your website or hire help
  • Check your website for adherence to University Web Policy
  • Put your site to the test
    • Proofread
    • Fact check
    • Browser check
    • Accessibility check
    • Redirect check
    • Coding and link validation
  • Assess web traffic and effectiveness
  • Update pages to optimize search engine results
  • On each page, indicate date page was last reviewed/updated
  • Review pages at least once a year