Global Links


Creating and Updating a Website

Your website is a critical tool for communicating what you do and is an effective and inexpensive way to announce events, promote your initiatives, and share information.

University Communications and Marketing offers tips and resources to help you plan your project, formulate your content, consider design and layout options, and more. We direct you to classes, support services, and other web resources at Rutgers. We also tell you how you can hire staff or student web developers at Rutgers or work with University Purchasing to hire professional web development service providers.

Web Developer Checklist

A road map for creating or updating your website:

  • Choose a platform
  • Find a server
  • Get a web address
  • Create your information architecture
  • Write a webscript
  • Include keywords and metadata
  • Design the look of your website
  • Collect multimedia: photos, video, podcasts, etc.
  • Develop/program your website or hire help
  • Check your website for adherence to University Web Policy
  • Put your site to the test
    • Proofread
    • Fact-check
    • Browser check
    • Accessibility check
    • Redirect check
    • Coding and link validation
  • Assess web traffic and effectiveness
  • Update pages to optimize search engine results
  • Review pages at least once a year
Your Website and University Links

Rutgers webpages should appropriately represent and promote the entire university, as well as specific departments or programs. See the University Web Policy for information on elements that must appear on all official Rutgers sites. Where appropriate, incorporate links to universitywide information pages, search engines, and indexes. Use information generated by other units by linking to their pages.

Step-by-Step: Tips for Creating or Updating Your Website

Find tips and resources for developing and maintaining websites. Learn about platforms, information architecture, creating a wireframe, designing and writing for the web, using Rutgers website templates and identity banners, Rutgers web policy, and much more.

Your website will be created using one of many available development platforms and will reside on a specific server. You will have to choose a web address.

Information architecture is the process of planning the content and flow of your website. It is a blueprint of your site’s structure.

Web readers have little time to spend on your site. Your written content should quickly and concisely provide them with information.

Web design focuses on the “look” of your website. The right banners, images, fonts, color palettes, and more make your website readable, engaging, and easy to navigate.

These multimedia functions can add pizzazz to your site, but don’t overdo it.

Be sure your website is accessible to people with disabilities.

Test your website to make sure your coding and links are valid. Nothing is more frustrating for a user than finding a dead end. Take a look at your website statistics. Are you getting the traffic you want?

Tips for developing websites that meet the latest universal standards.

Tools, tips, and resources when you want to do it yourself or hire help.

Must dos and don’ts.