Find Video Professionals
When you’re planning an ambitious video requiring multiple locations and audio sources, you may want to turn to professionals. Just because you can tap a screen and shoot video from your smartphone doesn’t mean you want to share your shaky video clips with anyone other than the colleague in the office next to yours. Do-it-yourself video is appropriate for some projects, but not every project.
Why Hire a Professional Videographer or Video Production Company?
Here are three reasons why you might want to consider hiring an outside professional for your video:
- The project is complex. It’s one thing to shoot a video of a half-hour event, and it’s another thing to conduct interviews with several researchers and seamlessly integrate a soundtrack in the video.
- Your audience expects professional-level video. If you’re producing a video for a major fundraising campaign, or if your video will be shown on a big screen, your audience will likely expect production values beyond what’s possible with your mobile phone’s camera and microphone (or your own editing abilities).
- You need advice and expertise. Video involves a number of areas of specialized know-how, including sound, lighting, and film. You may need help in order to produce a video you’re willing to share.
What to Expect to Pay
Think of it this way: How much does a house cost? That depends on lots of factors, from the size of the lot to the material for the kitchen countertop. But it’s not going to be cheap.
The same goes for video.
Producing professional-quality video is a time-intensive process. Expect to pay about $1,500 to $3,000 per minute of finished product for a video from an East Coast production company. Costs can easily skyrocket depending on the number of locations and other factors.
University Procurement Can Help You Secure Video Services
Contact University Procurement Services for information on purchasing the services you need. Additional resources are available on procurement's website Understanding Our Buying Process. The service providers typically hired for video would be in such categories as media producer, photographer/videographer, and video/audio editors/production.