RU-tv & Video
In the age of YouTube, when viral videos can be viewed by millions, you’ll often want to consider adding video to the mix when developing your communications strategy, promoting a program, or highlighting the work of your department or university unit. University Communications and Marketing can help you learn how to create video and share your videos with the Rutgers community—and beyond.
How We Can Help
RU-tv, Rutgers’ campus television network, provides programming for the Rutgers community and may be able to assist you in promoting a stellar program or professor.
Learn how to connect with Rutgers Today, Rutgers’ YouTube channel, and Rutgers’ Facebook and Twitter accounts to help promote your video.
Here's some guidance on what’s involved in producing a video, including tips on software and equipment.
Get advice on capturing video that’s actually worth editing—and sharing.
Use these tips on costs and other factors to consider when hiring a videographer or video production company.
Four Reasons to Use Video
Here are just some of the reasons to consider using video:
- You want to document an event, such as your participation at Rutgers Day.
- You need to provide a visual demonstration or tutorial.
- You want to show your program in action.
- You’re seeking to connect with your viewers in an emotional way, using a mix of music, still photography, narration, and video communication.
If you need assistance with RU-tv, broadcasting, or video, please contact:
Hébert Peck, Jr., Assistant Director, Campus Information Services
Office of Campus Information Services
Department of University Communications and Marketing
Rutgers, The State University of New Jersey
96 Davidson Road
Piscataway, NJ 08854-8062
Location: Davidson Hall, Busch Campus