Print & Publications
Attractive, well-written print materials and advertisements that are consistent with university identity standards can be highly effective in conveying key messages to Rutgers’ many audiences. University Communications and Marketing offers tips and guidance on developing and producing tasteful print materials and advertisements that will get you noticed and will elicit the responses you seek.
How We Can Help
From scheduling to format to paper and ink, keep these questions in mind as you get started.
Use these informative print and electronic pieces to introduce your audience to the university.
Review helpful hints, whether you are doing the writing or someone else is.
Make your piece useful, attractive, and engaging.
Know your printing costs early on so you can stay on budget. Plan how your piece will reach your audience.
Learn how print and electronic communications reinforce each other as part of a comprehensive communications plan.
Rutgers Visual Identity System
The Rutgers Visual Identity System strengthens the Rutgers identity and unites the university community under a consistent, coherent style. Key elements pertaining to printed pieces include:
- Logotype and Signatures
- University Seals
- Rutgers Shield
- “Block R” Spirit Mark
- Athletics Marks
- Print Standards
Rutgers Editorial Style Guide
Write out the number "five" or just use a numeral? Is it "freshman" or "first-year student"? Consult the Rutgers Editorial Style Guide to keep your university presentations consistent in style. The guide addresses topics specific to Rutgers and summarizes some of the most frequently raised questions of style.
If you need assistance, please contact:
Joanne Dus-Zastrow, Senior Director, Creative Services
Jeanne Weber, Director, Creative Services
Office of Creative Services
Department of University Communications and Marketing
Rutgers, The State University of New Jersey
96 Davidson Road Piscataway, NJ 08854
Location: Davidson Hall, Busch Campus
Rutgers Communicators Network
Did you know that administrative communication professionals have their own organization at Rutgers? Members of the Rutgers Communicators Network share a Listserve and meet periodically to support one another’s endeavors. Participation is an excellent way to stay abreast of new Rutgers resources for communicators.