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Advertising & Sponsorship Information for Faculty & Staff

Advertising and sponsorships are powerful tools that put Rutgers in touch with the many audiences it serves. Advertising options can be mind-boggling, ranging from media-rich online advertising to more traditional, but still effective, print ads. Regardless of the format or the price—advertising costs run the gamut from triple digits to millions of dollars—a successful campaign starts with exploring the pages on this site. Sponsorship is another avenue for promoting Rutgers and increasing awareness of your unit's people, programs, and initiatives. On the flip side, finding sponsors for your events and programs can be helpful in offsetting costs. Use our resources to help maximize the impact of your event sponsorship.

Rutgers Visual Identity System

Rutgers Logotype
The Rutgers Visual Identity System strengthens the Rutgers identity and unites the university community under a consistent coherent style. Refer to it when planning any communications, marketing, or promotional piece or product.

Join the Advertising Email Group Mailing List

To receive information about advertising opportunities exclusively for Rutgers, join our email group mailing list.

Communicator Certificate Program

If your position at Rutgers includes regular communications projects, you should strongly consider signing up for the university’s Communicator Certificate Program. A number of courses offer professional development that helps you with your communication strategies.

  • Understanding the Rutgers Identity
  • Communication Guidelines and Policies
  • Developing a Communication Plan
  • Communication Assessment

Learn more.

Get Help with Advertising

Advertising Review Website

Our Advertising Review website is the place to go as you get started with an advertising project. The site will:

  • guide you through the step-by-step process of advertising review and approval at the university;
  • help you define your project;
  • explain basic advertising terminology in our glossary;
  • provide tips and tools for developing and placing advertising.

Writing and Design

Check out our writing and design tips and tools.

Find Advertising Pros: Purchase Professional Advertising Services

University Communications and Marketing provides Rutgers-affiliated units an opportunity to work with external vendors who were selected through a competitive bidding process. To learn more, contact Beth DeMauro.

You may also directly contact University Procurement Services where knowledgeable staff will assist you with purchasing professional services. The department's How to Buy Quick Reference Guide (XLS) describes the types of professional services providers typically hired. Look for categories such as advertising agency, public relations/communications firms, graphic designer, writer, and marketing/promotional firm and learn more about the hiring process.

Get Help with Sponsorships

Rutgers schools, colleges, centers, administrative offices, and other units frequently are sought as sponsors or are seeking sponsors for events on and off campus. More information can be found in the university's policy on Endorsements, Sponsorships, and Advertising in and on University Assets and Communication Materials (PDF).

Sponsorship Examples

  • A Poetry Society of America "New Salon" event held at Rutgers and cosponsored by the Rutgers University–New Brunswick English department's Writers at Rutgers Reading Series
  • The 2011 Annual TransAction Conference in Atlantic City cosponsored by Rutgers' Alan M. Voorhees Transportation Center
  • Barnes & Noble College Booksellers and other local and national corporations seeking a strong presence and association with the university sponsor Rutgers Day

Whatever your sponsorship may be, we have resources to help maximize the benefits of your outreach effort.

Contact Us

If you need assistance with sponsorship, please contact:

Beth DeMauro, Director
Phone: 848-932-0586
Fax: 732-932-7869
Email

If you need assistance with advertising, please contact:

Jessica DePaul, Assistant Director
Phone: 848-932-0587
Fax: 732-932-7869
Email

Office of Strategic Communications
Department of University Communications and Marketing
Rutgers, The State University of New Jersey
101 Somerset Street
New Brunswick, NJ 08901-1281
Location: Alexander Johnston Hall, College Avenue Campus