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Office of the Vice President

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Office of the Vice President
Department of University Communications and Marketing
Rutgers, The State University of New Jersey
83 Somerset Street
New Brunswick, NJ 08901-1281
Location: Old Queens Building, College Avenue Campus

Rutgers' Comprehensive Communications Plan

Status Report on Jersey Roots, Global Reach“Status Report on Jersey Roots, Global Reach: A Program to Define Rutgers as THE State University of New Jersey” (August 2010) [PDF] highlights the initial implementation of Rutgers’ comprehensive communications program. The overall, long-term program objectives are

  • to give Rutgers a consistent, distinctive, and positive identity in New Jersey and beyond;
  • to convey a clear sense of what “Rutgers” is among its most important stakeholders;
  • to build pride in Rutgers among its key stakeholders; and
  • to increase awareness of why Rutgers warrants greater private and public support.

The Office of the Vice President for University Communications and Marketing is responsible for the university’s internal and external communications. The vice president reports to the senior vice president for external affairs and is a member of the Administrative Council and the President's Cabinet. Learn more about vice president Kim Manning.

Under the leadership of the Office of the Vice President, University Communications and Marketing's key responsibilities include the following:

Advertising, Events, and Promotion

Branding and Visual Identity

Business Services

  • Manages a business services unit that addresses the personnel needs, administrative needs, and business matters of the department's multiple offices

Community Engagement

Media and Information

Policy Oversight

Print, Editorial, Photo, and Web Services

Professional Development

Strategic and Executive Communications

  • Oversees institutional communications management, strategic planning, and communications campaigns
  • Develops statements, talking points, and remarks for major university spokespersons
  • Provides project management for communications campaigns and integrated promotional communications
  • Manages a number of functions statewide for the president and for the university community
  • Oversees executive communications

Student Services