Kim Manning, Vice President for University Communications and Marketing
Reporting to the senior vice president for external affairs, Kim Manning is responsible for the university’s internal and external communications and is a member of the Administrative Council and the President’s Cabinet. Manning oversees the Department of University Communications and Marketing, which includes executive communications, media relations, publications, photography, website development, trademark licensing, Rutgers Magazine, campus information services, the RU-tv campus cable network, community affairs, marketing and brand management, and strategic communications, as well as a business services unit that addresses the personnel, administrative, and business matters of the department's multiple offices. The Department of University Communications and Marketing has won numerous awards for its publications, websites, public relations, and outreach programs.
Projects undertaken under her direction include the first ever universitywide branding initiative. This effort began with a major analysis of public perceptions of the university and its brand—the Constituency Research Project— the most extensive survey of key New Jersey stakeholders ever undertaken by the university. Research findings led to the development of a comprehensive, multi-year communications program designed to clarify the Rutgers brand and to convey the university’s strengths more effectively. As part of this program, Rutgers launched a new visual identity system, which was approved for use as a policy directive of the Board of Governors in December 2006. The university branding program is ongoing and also includes the Jersey Roots, Global Reach promotional campaign; an improved core university website; the Rutgers Today web-based news center; and Rutgers Day, an annual event that invites citizens to campus for free activities designed to inform them about their state university. Other components include the formation of a universitywide Communicators Network and development of a Communicators Certificate Program designed to ensure that employees responsible for promoting the university develop the essential knowledge, skills, and abilities to effectively promote the Rutgers brand. The Rutgers branding program earned a CASE Gold Award in the Institution-Wide Branding Program category for 2007. The branding program is an ongoing initiative.
Manning also led a comprehensive communications program to support the transfer to Rutgers of nearly all of the schools, institutes, and centers of the University of Medicine and Dentistry of New Jersey. The restructuring, which took effect July 1, 2013, is believed to be the largest in U.S. higher education history. It brought to Rutgers nine major units—including two medical schools, a dental school, and a major cancer research center, plus more than 16,000 additional faculty, staff, and students. Major projects under way include planning for the university’s 250 anniversary celebration in 2016 and the development of a marketing campaign to support the objectives of the University’s Strategic Plan.
GOT HER START IN TELEVISION
Manning rose through the ranks at Rutgers, first joining the university’s Office of Television and Radio as a producer/director in 1985. She became director of that office in 1992. Between 1996 and 1998, she was a key member of the project management team for RUNet 2000 and was instrumental in the planning of this $98 million data, video, and voice network installation project, believed at the time to be the largest telecommunications project undertaken at an American university. She then took the lead for development of the video network component of the project, which led to the creation of the RU-tv campus cable network. RU-tv currently provides programming to approximately 41,000 students at the Rutgers University–New Brunswick. It features more than 100 channels, including eight channels of internally produced content.
For two years until 2001, Manning managed the merger of television and radio with the publications office. In 2001, she became executive director for University Relations, serving initially in an acting capacity. She was appointed vice president for University Relations in 2004. In 2013, the department was renamed University Communications and Marketing, where Manning continues to serve as vice president. She is the first African American to hold the senior communications post at Rutgers.
Manning also worked for the CBS Television Network in New York as regional manager in the affiliate relations division and for WPXI-TV, an NBC affiliate in her native Pittsburgh, Pennsylvania.
While working at Rutgers, she earned an MBA in marketing management in 1989 from the Rutgers Business School–Newark and New Brunswick. She holds a bachelor’s degree in communication from Clarion University of Pennsylvania. Manning has served as a member, vice chair, and chair of the Communications and Marketing Commission of the Council for the Advancement and Support of Education (CASE). She also served on the board of trustees of CASE and of the Association of Higher Education Cable Television Administrators. Manning is a member of the Association of American Universities (AAU) Public Affairs Committee and the board of directors of the Middlesex County Regional Chamber of Commerce. Manning has two sons, Phillip and Aaron.
Kim Manning, Vice President
Office of the Vice President
Department of University Communications and Marketing
Rutgers, The State University of New Jersey
83 Somerset Street
New Brunswick, NJ 08901-1281
Location: Old Queens Building, College Avenue Campus